Sungsimdang: The Pride of Daejeon and Home of Fried Soboro
📍About
Sungsimdang is more than a bakery; it is the heart of Daejeon's economy and culture. Famous for its generous business philosophy and charity work, it has earned a Michelin Green Guide star. Its invention, the 'Twigim Soboro' (Fried Streusel Bread), changed the Korean bakery scene forever. Despite its national fame, Sungsimdang famously refuses to open branches outside of Daejeon, making it a mandatory pilgrimage for anyone visiting the city.
✨Must-Try Highlights
The 'Twigim Soboro'—a crunchy, fried streusel bun with a sweet red bean filling.
The 'Pantarong Buchu-ppang'—a savory bun filled with fresh chives and eggs.
Try the 'Myeongran Baguette' (Pollock Roe Baguette) for a trendy salty-savory flavor.
🗺️Location
💡Local Tips
The Main Store Alley
The area around the main store is a 'Sungsimdang Town' with separate buildings for cakes, traditional snacks, and Italian dining.
The Queue
The line for Fried Soboro moves very fast. Don't be intimidated by the length of the queue.
KTX Station Branch
If you're short on time, there is a branch inside Daejeon Station, but the variety is smaller than the main store.